You have 50 milliseconds to make a good first impression with your website. If you're going to make a successful website, you don't have much time wow your audience.
Follow our 13 easy ways on how to make a successful website. Let's go!
1. Pick a Niche
Is your niche topic sustainable fashion trends? Or is it automobile industry news? You need to choose a niche and stick with it.
2. Target Your Audience
It could be young men interested in motorcycle stickers or the elderly woman who want to learn about organic vegetables. Remember, you can't please all the people, all the time. But, you can please some of the people, most of the time.
3. About Us
You should always include an "about us" page on your website. Your audience needs to know who are you and what your website is for.
4. Consistent Web Design
One of the first things your audience notices is your design. Your website design needs to be consistent and effective to attract users.
5. Mobile Friendly Experience
More Google searches are from mobile devices than desktop computers. If you to reach out to a larger audience you need to provide a mobile-friendly experience.
6. Easy-to-Navigate
You need to make sure your website is easy to use. Add buttons, click instructions and a search tool to provide an easy-to-navigate experience.
7. Include Contact Info
How does your audience get in touch with you? Always include a contact page on your website.
8. Social Media Links
Your audience may also want to engage with you via social media instead of email. Add social media buttons to your website to encourage further interaction.
9. Fast Loading Speed
Over 47 percent of users expect your web pages to load in under 2 seconds. If your website is slow to load, then users will get frustrated and leave.
10. The First Image Is Everything
You need to include an image on your website homepage which engages the users to stick around for a while. The average user spends 5.94 seconds looking at a website's main image. This could be your logo or another picture.
11. Get a Blog
If you want to improve your Google ranking, you need to set up a blog on your website. Make sure you're producing outstanding content which your audience actually wants to read.
In fact, websites with a blog get 434 percent more indexed pages than websites without a blog.
12. Add Videos
Your audience doesn't just want one type of content. They also want you to promote videos on your website. According to studies, the average user spends up to 88 percent more time on a website with videos than one without.
13. Web Analytics
How can you know what's working and what's failing if you don't have any data analytics?
You need to download Google Analytics or a similar to track your user engagement with your website. Then, you can make improvements based on the data you generate about your audience.
How to Make a Successful Website?
Now you know the top 13 easy ways to make a successful website. Now it's time to get started with building your website.
If you want to learn more about how you can run a successful website, check out our blog on building a brand strategy here.
