Good website design is determined by several factors. People going to your website want to see the text, not feel overwhelmed or distracted. Providing this is easy to do when you know major web designing rules.
Let’s take a look at five crucial design mistakes some professionals make and learn what to do to design a great website.
Web Designing 101
There are some design tactics that look okay in print or on a handout that you should never implement on a website. Consider the medium of the web to ensure your audience doesn’t run away screaming.
Distraction Everywhere
One of the biggest mistakes web designers and web development services make is putting too many elements on their site. Website visitors come and have no idea where to look, what page to navigate to, or what the website is trying to display.
Keeping it simple keeps your audience from leaving your site a few seconds after their arrival. Don’t put walls of text or tons of videos and photos. Too many distracting elements or super busy designs leave something to be desired for the reader.
Lacking Information
As too many busy elements are distracting, not having enough information is also poor design. Find somewhere in the middle, and you’ll find your happy medium. A visitor should know a couple of things upon their arrival: who you are, why you’re there, and how you serve them. People don’t like playing guessing games, and you’ll lose customers this way.
Confusing Navigation
In the age of instant gratification, if a user can’t find your site navigation fast, they won’t wait around. Giving a user the ability to navigate around your site via the menu or search bar that is obvious and apparent is key. If you have a hidden menu or don’t have a menu at all, users won’t be able to find what they are looking for, making your site irrelevant to them.
Missing Contact Information
Have you ever been to a site where you tried to reach out to the business but the contact information is nowhere? They have a poorly formatted form for you to submit and cross your fingers you’ll get a response from someone. Not listing your email, or having other contact information on your site is a big turn-off.
Don’t Implement Poor Design
Your business may thrive and your customers love you, but if the user experience is poor, you miss out on the opportunity to acquire new loyal clients. Just remember these guidelines: keep it simple, avoid overly distracting elements or too much text, make sure a visitor knows who you are and what you bring to the table, how to contact you, and how to find things on your site.
Putting this into action on your website gives your brand a good reputation, and keeps your customers coming back. Do you want to start your website designing today? Check us out!
