Are you doing everything you can to make your website stand out? With nearly 2 billion websites live right now, separating yourself from the competition can seem downright impossible.
Instead of allowing that competition to intimidate you, let it inspire you. It's time to revamp your website and create a better browsing experience!
Keep reading to learn what makes a great website and how you can put our advice into practice.
Good web design isn't arbitrary. Everything the user sees and experiences should serve the overall purpose of inspiring the user to take action and engage with your brand.
Indeed, more of web design is emotion-driven than we tend to think.
For a prime example, look no further than color psychology. If you're not familiar with the theory, the gist of it is that certain colors make us feel certain ways.
Warmer colors like reds and oranges evoke passion and excitement, while cooler hues like blues and greens inspire feelings of security and calm.
Likewise, the colors you use on your website can bring about similar responses. When designing a web page, let your brand's tone influence your color scheme.
Most users are going to skim a web page instead of reading it outright. This can make it tough to keep people on your page for more than a few seconds.
Fortunately, there's an easy solution that can combat our ever-shortening attention spans: Visuals. Studies show that visual content not only grabs a user's attention but hold it for longer and tend to be more memorable.
To make sure your website stands out, include original, high-quality photos. Stock photos are great for filling out your site, but relying on them negates the purpose of creating an interesting website.
Consider implementing video, as well. Given the popularity of video content, more users may watch a welcome video on a landing page than read an About Us page.
Look at some professional website design portfolios to see how visuals can really make a website pop.
User experience isn't just a buzzword, it's a necessity. A good website needs to provide a seamless browsing experience.
As soon as users start noticing little problems, like long load times or wonky navigation bars, you've likely lost a customer.
Your aim is to make your site fast, easy, and fun to use. If you're not meeting your customers' needs, you may as well not have a website at all.
Your brand is unique, so why are you still using drab copy?
Copywriting is yet another great branding opportunity. Through your website's text, you have a chance to let consumers know more about your brand.
Are you targeting a younger or more generalized demographic? Keep your copy light and conversational.
Do you primarily work in a B2B capacity? You can still use original, inspiring text while maintaining a serious, professional tone.
However, you write, make it your own. Using personality-driven copy is more relatable, fun, and memorable.
Mobile web surfing has already usurped desktop browsing. Make sure you're providing customers with a great mobile experience worthy of your brand.
The more ways people can access your website, the larger your audience.
Prioritize speed and copy without sacrificing your visuals.
So, in summary, what makes a great website?
A great website stands apart from the crowd due to its branding. Copy and visuals are original, engaging, and memorable. At the same time, it needs to be fun and accessible through a variety of devices.
Balancing these elements can be tough, but now that you have the knowledge, it's time to put these tips into practice.
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