An excellently-performing website is more than what users see when they type the URL into a browser bar. The internet is evolving, consumer preferences are changing, and search engines are more advanced than ever. About 90 percent of site traffic comes search engines, and it’s hard to overstate the importance of making your website friendly to web crawlers. This is more than just excellent content and stunning images.
Whether your users intend to find the best casinos in UK, or reliable financial consultants in the region, there are technical elements that every website must-have. Here are some of the elements you should pay attention to.
1. Mobile-optimized frameworkThe amount of traffic coming from mobile devices has surpassed that of desktops or laptops. Consequently, web design and development should also account for mobile devices. Some of the technical elements of mobile optimization include text automatically fitting around compressed graphics that resize depending on the screen resolution and horizontal menu bars that automatically condense to form ‘hamburger’ dropdowns.
2. Search Engine OptimizationMost technical aspects of a website fall into this category. These include photo captions, page descriptions, header tags, page titles, clear URLs, and more. Also, the content you publish must be original, engaging, and regularly updated. Generally, your website will perform well in Search Engine Results Pages (SERPs) if it optimized for both users and search engines.
3. HTTPS accreditationThe process of installing an SSL certificate can be quite frustrating for less tech-minded administrators. However, it is necessary for SEO. Bing and Google are actively downgrading HTTP sites and favor the encrypted HTTPS domains. Some browsers even flag up warnings to discourage web users from visiting sites that are insecure. Most consumers obey warning from web browsers and navigate away. Unless your website is secure, the chances are that you are losing a lot of traffic.
4. Streamlined codeThis covers the code of the entire website. Think about elements such as HTML, WordPress plugins, and Cascading Style Sheets (CSS). Each line of code must be downloaded by a web browser, and this might increase page loading speed. Longer page load times have a detrimental impact on SEO ranking. Some of the unnecessary technical elements in a web page code may include multiple HTTP requests and duplicated instructions.
5. Reliable hostingEven the most dynamic and streamlined websites will struggle to attract users if the host servers are not reliable. Some websites consistently run slow, especially under high traffic loads. Therefore, it is recommended to entrust website hosting to reputable hosting companies with reliable data centers and good disk space allowances.
Wrap upAs you can see, there are many technical elements of a website that you should pay attention to. Failure to do so could affect your website negatively. In the worst-case scenario, your website may not rank well on Google, Bing, and other search engines. Unless you are an expert in website design and development, it’s recommended to seek help from an expert.
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